Using my travel expertise to help a brand increase conversion

The work

Viator, a Trip Advisor company, founded in 1995, is known as one of the most comprehensive resources for travelers to research, plan, and book thousands of tours, attractions, excursions, and private guides in more than 2,400 destinations globally. The company contracts directly with local tour operators and has a team of writers and editors who streamline that content to ensure consistency across the site.

Using my extensive knowledge of Indonesia, India, and Italy, I worked with Viator on a month-long project to edit product pages for style, tone, accuracy, and grammar.


I edited 67 product pages, covering day trips, private tours, and multi-day excursions.

Edited about thirty products, from Delhi to Bangalore, including food tours, history quests, and religious-themed outings.

Edited about thirty products for about a dozen locations from Tuscany to Capri, including multi-day and half-day tours, cooking classes, food tours, and bike excursions.

Edited about ten product descriptions for the islands of Bali and Java, covering dinner cruises, visiting historical sites, and appreciating the great outdoors.